Brand Monitor

Brand Monitor is a custom-built GEO/AI-visibility platform developed for an enterprise organisation. It measures how visible and present a brand is in the answers of AI chatbots and search assistants.

What Brand Monitor tracks:

• Monitors brand visibility across the leading LLMs - ChatGPT, Gemini, Google AI and Perplexity, individually and combined
• Works with a fixed, client-specific prompt set - a curated list of relevant questions the target audience might ask AI platforms, tested periodically
• Measures two core metrics: Mentions (how often the brand appears in an answer) and Citations (how often the brand is cited as a source)
• Reports scores with trend and benchmark - a visibility percentage, change vs. the previous period in percentage points, and a benchmark for comparison
• Splits results per AI engine - making it immediately clear on which platform the brand performs strongly or poorly
• Offers in-depth modules: Themes, Theme Insights, Full Answers, Prompt Details, Opportunity Actions and Competition

Brand Monitor turns the black box of AI-generated answers into measurable, traceable brand visibility - giving the organisation the data it needs to improve that visibility with intent.